Dean Serwin

Dean Serwin

Music Business

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Dean Sheldon Serwin began his legal career in the music industry even before graduating from UCLA Law School in 1990, and expanded into general entertainment industry consulting when he opened his own law office in 1994, formally rebranding as Serwin Media Group, or “SMG” in 2018.As a transactional attorney, Dean provides both legal and general consulting services in connection with all aspects of the entertainment and related industries, primarily, but not exclusively in music. Dean also handles trademarks in all industries. Prior to establishing his own private practice, Dean held various positions, including at the Director’s Guild of America, BMI and Capitol Records; serving as head of legal and business affairs for a film and TV production and distribution company; and finally with another sole practitioner representing several platinum artists.In addition to teaching music contracts at Los Angeles College of Music, Dean has addressed various industry groups and moderated or participated in panel discussions at several industry conferences.SMG also operates a successful small record label.As Dean likes to say, SMG represents creative people and those who exploit the results and proceeds of their services, where “exploit” in that sentence is a positive thing. More to the point, “I work with creatives”.Outside of the law, Dean sits on various boards and committees and is deeply involved in local political, financial, artistic and cultural matters in South Pasadena where he lives with Lynn, his wife of 20+ years, dog, Dusty and when not away at college, his twins Liam & Rachel.


Bachelors of Arts, Juris Doctor | UCLA