Now an artist manager and director of creative & digital strategy at Another Management Company, Shira Knishkowy switched coasts and careers last year when she moved from New York to Los Angeles after a decade in music publicity. Following in the footsteps of many other entertainment executives before her, Shira’s professional career began at William Morris Endeavor before she tackled the music PR field at Big Hassle, Partisan Records, Matador Records, and Spotify.