When legendary music publicist Bob Merlis left his post at Warner Bros. Records and set up his own shop, Amy Treco-Block was his first hire. Merlis’ firm has handled the likes of ZZ Top, John Mellencamp, Carlene Carter, Asleep at the Wheel and Shemekia Copeland, while Treco-Block’s experience supporting and promoting branded music/marketing partnerships has paid off for the likes of the The Honda Civic Tour and successful events for Heineken, MP3.com and MusiCares. Come learn first hand how an experienced music publicist gets the word out.