10.31 John Vlautin

Music publicists, whether independent or at label, try to get stories in print. Did you know corporate communications specialists at music companies often try to keep stories quiet? Veteran publicist John Vlautin knows both realms. As senior VP of communications ay Island Records and his own firm SpinLab, John has represented such artists as Melissa Etheridge, the Cranberries and Willie Nelson, but after a turn with Live Nation, he’s became adept at “corp comms” for the likes of Soundexchange and Interscope. When should new artists think about hiring a publicist? How can they get ink before that happens? Don’t miss this chance to learn the ins and outs of music PR pro!

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