What needs to happen for an artist to get covered by the press or appear on various media? Find out when we greet Joanne Hunter, co-founder of Out Of Office Group, a PR agency working across music, entertainment, and culture. A first-generation Ecuadorian from New York, she was previously VP of Media & Brand Strategy at Def Jam Recordings, leading national publicity campaigns and securing coverage in Vogue, Paper, and The New Yorker. Her expertise spans media and artist relations, brand strategy, and event management, with a focus on elevating diverse voices and shaping how talent of color is represented.